Amway/BWW justifications

If you have read my other posts, you know how professional Amway diamonds and IBOs are when it comes to telling lies. But in their minds, they always justify the lies they are telling as truths, and that too, very convincingly. You see, when you lie, your conscience is pricking you from the inside, so you try to justify to yourself and to others that you are actually not lying.

If you listen to Kumar and Anjali's diamond story, Kumar says he had to 'somehow' get people to functions. If the function is in Gatlinburg, Tennessee, which is 14 hours away from New Jersey (where Kumar and his prospect/downline live), then he would tell the function is "6 plus" hours away. Kumar justifies this by telling he is not lying and 14 is indeed "6 plus". Yes, 14 is "6 plus", but you see, that is the amount of truth in many statements made by Amway diamonds and IBOs.

When they quote the average incomes for Q12's they always quote like
Q12 platinums & above - $55,000/yr
So people think that an average Q12 platinum makes $55,000/yr. WRONG! They added all the Q12's and above, which means all emeralds, diamonds and above too, so there are a few people whose incomes are huge that will skew the average for Q12's higher!

Another example: a common 'prospecting' statement used by Amway IBOs to strangers is
"Hei, you look familiar. Have we met before?"
even though they know they never met this person before. Again their conscience is hurting when they lie that way. Amway diamond Vishal Jain justifies this nicely by telling
"Of course, I have seen human beings before. He has 2 eyes, 1 nose, 1 mouth, 2 ears, so he does look familiar. Every human being looks familiar to me."

These are just two examples, but many statements made by Amway/BWW guys are as truthful as the above.

The irony is that Amway IBOs think they are actually doing good to people by making them do anything for Amway/BWW, so they justify to themselves that lying to their prospects/downline is actually OK.

An innovative prospecting approach

When you are in the Amway global/BWW business, every few years, they come up with a new technique. The way they promote it is that it is going to "transform" your business and you are going to have huge success if you follow it.

When I was active in the business, they did several promotions like this. The first one I remember was when XS introduced new flavors. Greg Duncan made a CD titled "XS energy drink sells like a million bucks". There was lot of excitement and I thought I was going to make it with XS. My upline encouraged me to buy and stock up cases and cases of XS and retail it.

Then came another promotion - to sponsor 2 legs every month for 3 straight months. They called this promotion 6-in-90.

Then came along the useless product called PERFECT WATER and all the false claims about it. They hyped it and made people buy cases and cases of perfect water. Kate messages from WWDB and Dean Kosage's downlines started pouring in... Fellows like Bill Hawkins passionately promoted perfect water in their CDs. After a few months the hype slowly came down. Amway had to prohibit IBOs from doing the tip tests and making all the false claims.

Then came "tap rooting" which is structurally same as "stacking" except that the IBOs are introduced to each other before getting sponsored in depth. Most IBOs actually did not follow this rule and eventually it looks like this technique did not work for majority of the IBOs as well. Because...

the latest promotion that BWW is doing is actually completely new. This is something that you have never heard of. It is to go to someone in the stores, start a conversation and slowly ask, "Hei, do you use energy drinks?" Whatever they say, your response is to ask them - "I am a distributor for the top selling online energy drink brand in the U.S. I am looking for some help to distribute my product. Are you interested in making extra income outside what you do?" If they say YES, you exchange contact information. If they say NO, then try to sell them XS on the spot and at least make a retail sale... all IBOs are now carrying a cooler with a dozen ice-cold XS cans in them! The promise is that IBOs are bringing 10 to 12 guests to open meetings every week using this approach and every IBO can have a 100 people in their team in the next 3 months!!!

Whether the IBOs profit through this approach or not, the uplines are moving lot of XS in their group and making plenty of money!

(Maybe Greg Duncan really needs some help with moving XS now, after all the financial challenges he is going through!)

No matter what new technique these guys come up with, the North America Amway business has reached a plateau for the past 7 years. They need to combine international sales with North American sales in all their annual reports to make it look like the North American business is growing.

Quixtar started out as one of the top 5 retailers in early 2000s and is falling down every year - they are down to rank 35 last year.